Tuesday, May 12, 2015

Power of social media.. The other side of the coin "United breaks guitar"

A famous story that dates back to 2009, when Canadian musician Dave Caroll and his band, Sons of Maxwell. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008, and the subsequent reaction from the airline. The song became an immediate Youtube and iTunes hit upon its release in July 2009 and a public relations embarrassment for the airline.

https://www.youtube.com/watch?v=5YGc4zOqozo

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