Fighting Hunger One Pin at a Time
Land O’Lakes partnered with Feeding America to help the millions of Americans who go to bed hungry every night. We created Pin a Meal | Give a Meal, a Pinterest-centered movement, to make it easy to fight hunger by simply pinning a recipe. For each pin or repin, eight meals are donated to the cause. This campaign is perfect for busy family moms because it reaches them where they’re already spending time planning meals. After only four weeks, total donations are at 2 million meals and counting.
http://www.landinghost.com/case_study/landolakes_pin_a_meal/index.html
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